Logo
Naming
'Thou Ārt' is two words, always capitalized and spelled with the macron on Ā. Use Thou Ārt and Thou Ārt Creative Studio as the brand name for both our company and our work;
Use the ‘Thou Ārt Creative Studio’ wordmark as the primary logo in brand materials. In writing, refer to us as ‘Thou Ārt’ or, when added clarity helps, ‘Thou Ārt Creative Studio.’ Our legal entity name in Korea is 도아트. When diacritics aren’t supported, use ‘Thou Art.’ Apply ™ on the first prominent mention of the brand name per page.
Capitalize named initiatives as proper nouns (e.g., Thou Ārt Manifesto), and use the possessive Thou Ārt's. The name draws on Early Modern English (“thou art”) and its resonance with art itself while its full meaning is left open to interpretation.
Brand
Wordmark
The Wordmark is utilized when the Thou Ārt Creative Studio brand name needs to be clearly visible, or when used concisely, separate from the symbol.
Brand
Symbol
The Symbol is a graphic element that visually represents the symbolic meaning or image of Thou Ārt Creative Studio. It transcends language barriers, allowing for intuitive recognition of Thou Ārt Creative Studio, and encapsulates the brand's philosophy and core values.
Brand
Usage
Provide generous clear space around Thou Ārt assets. Scale them large or small, but give them room to breathe and avoid busy or low-contrast backgrounds. Use files as provided—do not crop, distort, recolor, add effects, animate, or place them in custom lockups. Do not display our marks in a way that implies partnership, endorsement, or sponsorship, and do not use them in your product or business name or create confusingly similar marks. All logos, wordmarks, and graphics are proprietary and protected by intellectual property laws; written consent from Thou Ārt is required for any modifications or special applications. If you’re unsure, get in touch.
Brand
Colors
This defines the meaning behind Thou Ārt's brand colors and establishes our primary and secondary color palettes.
Thou Ārt’s brand is always in motion, refined by our design team. If you’d like to help bring more good design into the world, see Design at Thou Ārt.
